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Results
5000+
60%
70%
players for
#rutgerswork free
tuition challenge
increase in
social media reach
growth in
user engagement
Mission
Our mission was to increase student participation by sharing information and encouraging the audience to engage in events to win stamps.
The Operations and Strategic Outreach team aimed to boost #Rutgersworks Free Tuition Challenge participation. We created promotional graphics to enhance campaign visibility
and produced fun videos for grand prize winner reveals.
Execution
Graphic design played a major role in this campaign, helping to convey information on collecting stamps, participating, and winning prizes.
We introduced the #RutgersMath concept, inspired by the trending "Girl Math," to engage our audience and encourage participation. My graphic design intern and I created all the content above.
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