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Results
113K+
16K+
100%
increase in
impressions
accounts reached
in 30 days
increase in
content interactions
Execution
In my role with the CES Operations and Strategic Innovation Team, I developed and directed short-form Instagram content, enhancing audience engagement and impressions.
Collaborating with interns across design, videography, and marketing brought diverse viewpoints, leading to more authentic and engaging content.
Mission
Our mission was to drive brand awareness through user-generated content by engaging with over 100 student interns at CES. The Rutgers community values short-form, authentic, and entertaining content.
This insight guided our development of Instagram stories, videos, and graphics that effectively connected with the audience and enhanced engagement.
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